S1su is a store for skateboarders. What we sell we also use by ourselves. Our goal is to develop the skateboarding community because it has been our DNA for as long as we remember. We gathered our courage and created this store to give insights into this amazing skateboarding culture and we are not afraid to fall. S1su has a unique Finnish concept. It is a Finnish term that can be roughly translated into English as determination, perseverance, and acting rationally in the face of adversity. S1su is not momentary courage, but the ability to sustain that courage. It is a word that cannot be fully translated. You have to be part of this community to fully understand the concept.